I have to admit, I feel a bit anxious about presenting our first line of jewelry, anticipating the appraisal of our hard work. At the same time, it's fascinating to imagine myself behind the counter and realize that I'm surrounded by all the dearest it's so easy to work and dream with.
I recall standing mesmerized near a shop window with gorgeous diamond jewelry at a Hong Kong exhibition. I was wearing a tracksuit, Andrei was carrying a bag full of beach accessories, Olga was pulling herself together to ask to try on a necklace worth a Pacific island. We were as far from Fine Jewelry as Kostroma is from Hong Kong.
We registered our trademark, ZELENIN, 1.5 years later. I had to get newly accustomed to my surname having turned into a brandname, and to increased responsibility.
Welcome to our world of reasonable luxury.